Thirty strategists from Canadian advertising agencies partnered with six vaccine hesitancy experts to create a unique set of communications resources to help tackle COVID-19 vaccine hesitancy.
The event, a strategy hack-a-thon, was held over two weeks and tackled six contexts where Covid-19 vaccine hesitancy is at its highest. The event was non-competitive and everyone involved donated their time to give others a head start.
 One Minute Briefs is a community of creatives that respond to live briefs on twitter, every weekday.
There’s only one rule – you have one minute to create an ad.
Run by Nick Entwistle and his seemingly endless Bank of Creativity, the briefs range from speculative ads for random day-to-day items (think toilet plungers, vegetarian sausages and mouthwash) to real client-set briefs with prizes up for grabs.
One Minute Brief of the Day: Advertise #HASHBROWNS

One Minute Brief of the Day: Create posters to help bring to life a new way of meeting people based on similar interests (based on your own interests!) with @Simterest1  #LetsMakeThingsInteresting
One Minute Brief of the Day: Create posters to advertise the new @metoffice  #VeryBritishWeather book with @EburyPublishing
One Minute Brief of the Day: Create posters to promote @Fu_Cov hand sanitizer and #AvoidTheLurgy!! 

One Minute Brief of the Day: 
To celebrate #WorldChildrensDay, create posters to encourage youth engagement in addressing childhood obesity with @WorldObesity
One Minute Brief of the Day: 
Create posters to advertise #NutsAndBolts to car manufacturers with @TheDrum & @SteinIAS
#B2BWORLDFEST 
One Minute Brief of the Day: Advertise #SPACEHOPPERS 
One Minute Brief of the Day: Advertise #SPELLCHECKER
One Minute Brief of the Day: 
Create posters to encourage potential foster carers to get in touch with @TogetherTrust 

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